Case Study · Redesign
Amanda Matthews-Owens built Delaware's most trusted cleaning service on reputation alone — 407 five-star reviews and 22 years in the community. Her Joomla site just wasn't keeping up. We built something that finally matches the care she brings to every home.
The Challenge
The existing site functions. But its generic page titles, buried trust signals, and dated design don't reflect 22 years of community trust. Franchises with corporate budgets were winning on first impression while Amanda's reputation sat behind a template.
A ground-up redesign in modern Astro — built to reflect the real quality of The Modern Maid's service from the first scroll, not buried two pages deep.
In 2026, most cleaning customers expect to schedule online before they ever pick up the phone. Without it, every potential client who wants to book at 10pm on a Wednesday goes to a franchise instead.
A full booking system tied to Amanda's service tiers — one-time, weekly, biweekly, monthly — with home-size and add-on options. Recurring clients rebook in one tap.
Amanda's Cleaning for a Reason partnership — two free cleans per month for cancer patient homes — and her Elder Check-In & Companionship service are exactly the trust signals that earn new clients. Neither is visible where it matters.
Dedicated landing pages for Elder Check-In and the charity-clean program — written for human readers and AI assistants alike. The trust signals do the selling before anyone picks up the phone.
The browser tab literally reads "Home" — a critical SEO miss for "house cleaning Delaware OH." You've Got Maids and Molly Maid have polished sites with instant booking. They don't have 22 years of local trust. But they're winning the search.
Page titles, meta descriptions, and local-business schema written to rank for Delaware County searches — with service-area pages targeting Delaware, Powell, Westerville, and the northern Columbus suburbs.
Before & After
Before — Joomla template
After — Aspire Digital redesign
The Scope
Ground-up redesign in Astro 6 — modern, fast, and trust-forward. Amanda's 22-year reputation and 407 reviews surface immediately. The Joomla template is gone; the credibility it was hiding is front and center.
Web DesignA 3-step booking experience tied to GoHighLevel: pick a service type (Recurring, One-Time, Deep Clean, Move-In/Out, or Elder Care), configure your home size and frequency, then choose a date from Amanda's live calendar. The homepage also has a real-time pricing calculator — weekly/bi-weekly/monthly tabs with instant price-per-home-size output, no phone call required.
GoHighLevelA standalone page for Amanda's Elder Check-In & Companionship service — built for adult children searching on behalf of aging parents. No local competitor offers this service. No local competitor has a page for it either.
Web DesignPage titles and meta descriptions written to rank for "house cleaning Delaware OH" and "maid service Delaware Ohio" — the searches that drive bookings. Service-area pages for Delaware, Powell, Westerville, and the northern Columbus suburbs.
Local SEOEvery page is built so ChatGPT, Siri, and Google's Gemini know exactly what The Modern Maid does and where it serves — eco-friendly, vetted, woman-owned, Delaware County. When someone asks an AI for a local cleaner, Amanda is the answer.
AI SEOAmanda cleans two homes per month for cancer patients — for free. That story was buried in a menu. Now it's a dedicated section and a signal that tells new clients everything about how this business is run.
ContentA dedicated gift page built around the line "Give a gift that actually means something." Available for any service, any amount, never expires. Targeted at new parents, new homeowners, and caregivers looking for something more meaningful than a gift card to Target. Word-of-mouth in purchase form.
Conversion$25 cleaning credit per referral, no limit, credits stack and never expire. The math is on the homepage: refer 3 friends and earn $75 — refer 5 and earn $125. Word-of-mouth is already Amanda's best growth channel. Now there's a page that formalizes it, tracks it, and rewards it automatically.
GrowthThe Details
Multi-step booking flow
Pick a service type, configure your home, pick a time — all in three steps. No phone call needed.
Gift certificate page
Any service, any amount, never expires. Built for new parents, new homeowners, and caregivers.
Referral program
$25 per referral, no limit, credits stack. Refer 5 friends and earn $125. Word-of-mouth — formalized.
The Result
A digital presence that finally matches the care Amanda brings to every home she cleans — built to capture the leads her reputation already earns, and keep them coming without a phone call.
1,200 people in Delaware County search for cleaners every month. Most of them never found Amanda.
Conservative by design — online booking lift, referrals, and the Elder Companionship line are counted as zero
22 years of trust and 407 five-star reviews — your digital presence should match the care you bring to every home you clean.
We listen first, pitch never.
Tell us where you're headed — we'll show you how to get there. No long contracts, no hidden fees.
